The argument in favor of using filler text goes something like this: If you use real content in the Consulting Process, anytime you reach a review point you’ll end up reviewing and negotiating the content itself and not the design.
Shop Owners in India: Build a WhatsApp Catalog for Small Shops Before a Website Good morning, everyone. It is 4:38 on a Friday morning, the street outside is still dark, and I am typing this from bed with a thermometer on the side table. A fever caught me about twenty-four hours ago. I still managed […]
Explore MoreIn the last few days before each month’s GST deadlines, the messages my team receives change their tone. During most of the month people write to us about growth: a new product, a second outlet, a WhatsApp catalogue. Then the deadline week arrives and the questions turn anxious. Which invoice goes where? Why does this […]
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Last week an email reached my team from a man who runs a fertiliser and seeds shop in a small town in West Godavari. The email was three lines long. In it he wrote that his son keeps telling him to “go digital”, that he has no idea what that means for a shop like […]
Explore MoreBusiness Ideas for Engineering Graduates Who Don’t Want a 9-to-5 I put out my last article on business ideas for women entrepreneurs yesterday, and I will keep writing one or 2 every day, though not always at the same hour, because client work comes first and I dictate on my phone and publish when I […]
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Radha Krishna